UNDERSTAND NAME, IMAGE, AND LIKENESS AND HOW TO SUCCEED
PGA REACH South Central and Influential Athlete have partnered to bring members a collection of workshops designed specifically for golfers to navigate and succeed in the evolving landscape of Name, Image, and Likeness (NIL).
What Is NIL?
NIL stands for Name, Image, and Likeness – essentially an athlete’s personal brand.
NIL allows student-athletes to earn money with their brand from things like:
- Social media posts
- Brand partnerships
- Coaching at camps, clinics, and making appearances
- Selling merchandise or autographs
- Business ventures tied to their identity as an athlete
And they can do all of this without losing their eligibility, as long as they follow the rules.
Recent NIL Changes You Should Know
The NIL landscape continues to shift quickly. Here are the most important updates:
1. WIAA Change: High School Athletes in Wisconsin Can Now Profit From NIL
In May 2025, the WIAA updated its bylaws (with the help of Influential Athlete) to allow high school athletes to earn money from their Name, Image, and Likeness without risking their eligibility, however, there are rules in place for what an athlete can and cannot do.
This marks a major shift for young athletes and makes education around NIL more important than ever.
2. Increased Reporting & Compliance Requirements
With greater earning opportunities comes stricter oversight.
Athletes must now:
- Report any NIL deal worth more than $600 (only if an athlete is in college or plans to attend an NCAA DI school, otherwise reporting is not required by the WIAA)
- If this applies to you, the reporting of deals can be done at nilgo.com
- Expect potential third-party review of contracts
Why NIL Education Matters – Even If an Athlete Never Plans to Pursue NIL
Every athlete is now part of the NIL world, whether they pursue deals or not.
Understanding NIL is essential because:
- Rules are changing fast, and violations can impact eligibility
- Bad actors exist, and athletes who aren’t informed are more vulnerable
- Parents need clarity so they can help guide their athlete safely
- Proper understanding protects athletes, their reputations, and their future opportunities
Our NIL Education Partner
To ensure our members have access to accurate, trustworthy, expert-led information, we’ve partnered exclusively with Influential Athlete, the leader in NIL education for schools, associations, and athletic organizations nationwide.
All NIL education provided to our members comes directly from Influential Athlete to ensure consistent, high-quality guidance. You can learn more about the founders and their expertise on their website – influentialathlete.com.